Think about the projects you are currently working on. Have a list of questions from a client that you’re chasing down the answers to? Are you working on an presentation for an upcoming conference or webinar? Did you read something that gave you a great idea for making your business operations more effective?
Lots of questions, I know. But here’s one more: How can the work you’re doing on one project be repurposed into additional marketing pieces?
If you’re putting together a presentation, can you divide that presentation into 3 to 5 elements that could become blog posts or articles for upcoming newsletters. Could you create an FAQ document from the answers on the question list you are currently working on? The thoughts for ways to improve your business that came from reading articles – could it be developed into a presentation for your clients?
Do you see what I’m getting at? Repurposing the content, finding additional marketing vehicles for the content, means you’ll reach a larger audience. Reaching a larger audience increases the value of your initial efforts.
One of the characteristics of good marketing is that it can be repurposed. So look at every project thinking about how you can rework it to serve as another project. It’s a great way to make the most of your initial research time. It’s also an efficient way of multiplying the overall number of marketing pieces in your marketing library.
Here’s your challenge: Take a critical look at what you’re working on to determine if it can be reused through another vehicle like your newsletter, blog or podcast. Experiment a little. Look to recycle your marketing and increase your effectiveness.
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