Wag the Dog Marketing on basic steps of on site organic search engine optimization.
Keyword Research: Keyword research is key. You must determine what your client’s are searching for that relates to your products and services. And, never fall in love with the broadest phrases as they may be extremely hard to rank for.
Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn’t much competition for. You’ll be far more successful getting 1% of a thousand then 0% of ten million!
Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.
Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.
Effective Meta Tags: Creating proper Meta Tags. Although Google doesn’t put too much value on your title, description and keyword tags anymore, humans do. It does no good to have your page come up on the first page of search results only to be skipped because the description shown is poorly written.
You wouldn’t pay to run poor newspaper copy, so write good, catchy descriptions on all of your pages. Another trick is to capitalize the first letters of all the important words in the description. This catches the eye and gets the click.
Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.
Although these are basic search engine optimization tips, they are all absolutely necessary for local SEO optimization. Get the basics done first then the rest of your first page search ranking work will be easier.
Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.
Tags: Advertising, internet marketing, search engine optimization, seo